The 17-Year Illusion: Why I Shut Down My Business at 44

The 17-Year Illusion: Why I Shut Down My Business at 44

2 months ago
2 min read
9 reads
292 words
At 44, society expects you to have it all figured out.
But sometimes, the universe demands a kubomoa before real construction can begin.
For 17 years, I ran Ukweli Crafts as the sole owner.

To the outside world, I was building.

In reality, I was drowning in debt and trapped in a survival loop.

Last year, I had to face the hardest truth of my life: the world had changed, my model hadn't, and it was time to shut it down.

If you’ve ever sat in silence, crushed by provider anxiety and the shame of starting over while everyone else seems to be winning, you know exactly where I have been.

But closing that chapter wasn’t the end—it was the clearing of the ground.

​Right now, I am actively involved with ArtTheWorkshop www.arttheworkshop.co.ke

We are turning 17 years of brutal failures and hard-won expertise into a platform that changes how entrepreneurs build on this continent by listening to them and sharing my knowledge.

The vision didn't die; it just grew a backbone.

It takes an immense amount of courage to dismantle what no longer serves you, especially when your identity has been tied to it for nearly two decades.

But true growth requires one to be brutally honest with ourselves.

We cannot build a sustainable future on a foundation of exhaustion and outdated methods.

By stepping away from the survival loop, I finally found the breathing room to recalibrate.

Today, I don’t look back at those seventeen years with regret; I view them as my greatest masterclass.

Every late-night worry, every financial strain, and every hard decision was preparing me for this next chapter.

At ArtTheWorkshop, we are taking those lessons and building something bigger than ourselves.

If you are starting over, remember: you aren't starting from scratch; you are starting from experience.

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The 17-Year Illusion: Why I Shut Down My Business at 44 | Soma Stories