Face Your Fears

Chapter 1
2 min read
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Before I ever made my first sale…

Way before I had a logo, a business name—or even confidence in

what I was offering, I had fear. Not the loud, dramatic kind.

No.

The quiet, creeping kind.

The kind that sits with you inside a Matatu and whispers:

“What if this fails?”

“What if they laugh?”

“What if you lose everything… again?”

I had no college certificate.

Only a D+ in KCSE from a little-known secondary school in

Ukambani, Yatta Secondary School.

Still, I had this crazy passion for my business idea—and a few gift bag

samples with me.

I chose Moktar Daddah Street for my first day of marketing.

There I was, squeezed inside a Matatu at Railways Bus Stage, samples

in hand.

The city was buzzing—honking cars, hawkers shouting, preachers

calling people to heaven.

But inside me? Hell.

I froze. My heart was pounding.

Getting off that Matatu felt harder than starting a business.

I had done the work—created the packaging, rehearsed the pitch.

But fear had me hostage.

Then, as if on cue, the driver played “Try Again” by Israel Vibration:

If at first you don't succeed, try again, try again, yeah…

[If at first you don't succeed, try again, try again, yeah

Time will bring you (you, you) your reward

Try again, try again

Cause in this life, survival is the key (yeah)to all creatures great and small

Mankind right down to the flea

It's the price of living which we've got to pay.

Try again (try again) x2

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Face Your Fears - Success In Your First Business | Soma